Google analytics is a very powerful tool for understanding who is visiting your website, how they find your website and how they interact with your website. This information can be used to further enhance your website, grow traffic and most importantly increase your conversions and revenues. However, Google analytics has a flaw – it allows access to it’s platform from different routes and these routes are exploited by websites and companies to spam your analytics. This article explains how to filter the ‘spam data’ so you only see genuine human (customers and potential customers) interactions.
Why Are My Analytics Being Spammed?
The first thing you must understand is that these companies are not targeting you or your website. It may feel as though you are personally being singled out, but these spam websites are going after EVERY website that utilises the Google analytics tool (which is probably 95%+ of all websites on the internet).
These websites are not actually ‘visiting’ your website, they are simply using code and crawling servers to make it appear as though they have visited your website.
Why do they do this? For one reason only – so that you see their website address in your analytics and visit the website.
There you might buy there services – which are normally a similar service of getting your website address in to other websites analytics.
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