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Reach Local Sales

Reach Local Sales Staff – What Now?

We will write a full post tomorrow when we have caught out breath, from the Reach Local staff and customers calling us.

From tomorrow we are offering experienced PPC sales people the opportunity to join our (very rapidly) expanding sales force.

Our systems are VERY similar to the systems you and your customers are used to. Auto bid management, daily, weekly and monthly reports etc. Ensuring that every £ invested by a customer delivers exceptional ROI.

Happy customers and a happy sales team.

For more information call from Friday morning in 0117 325 1099

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Reach Local Going In To Administration?

Are Reach Local Going In To Administration?

It is heavily rumoured in the search engine optimisation world that UK and USA SEO and digital marketing agency “Reach Local” will today announce that they are going in to administration.

Reach Local UK USA Administration?

What does this mean for Reach Local SEO Customers?

If you are a Reach Local SEO customer, you will appreciate that having a professional SEO agency working on your website improves the websites visibility, increases website traffic from potential customers and grows company revenues. If the rumours are true and Reach Local goes in to administration – what are your option.

One option is to stop all SEO work on your website – although you will quickly lose the benefits that previous work has delivered.

Another option is to find a professional SEO agency to continue the work.

At SEO Company Bristol our motto is “not just SEO, not just in Bristol” which encapsulates that we work with businesses, of every size, all over the UK and USA. As well as the search engine optimisation services you have enjoyed from Reach Local – we go a little further for our SEO clients by including website content, video creation, video distribution, social media content, social media distribution, press release creation, press release distribution as well as link building services – all in the price of our standard SEO services. Every customer gets a hand-written (not system generated) report on the work we have carried out on their behalf, and the improvements in rankings and website traffic. This report is designed to be easy read and understand.

If you are a Reach Local customer, not only will you (in our opinion) receive a better SEO service, but at a much lower cost. Our local SEO services start at £399 ($637) a month through to national SEO Services from £899 ($1,439) a month.

We deliver exceptional results that deliver a great ROI.

For more information on our SEO Agency in the UK telephone 0117 325 1099 or visit our website at http://ift.tt/1ybQhHu

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Trip Advisor Expert

Trip Advisor Expert Best Tips

Trip Advisor is an essential marketing tool if you are a restaurant, hotel or attraction. It is the first ‘port of call’ for any potential customer. Making the most of Trip Advisor can make or break a business.

For more information on how we use Trip Advisor as part of our SEO services and digital marketing service for restaurants, hotels and attractions call us our Trip Advisor expert on 0117 325 1099.

One review we did for a restaurant in Bristol gets over 4,000 views a month. These are people searching for your business and looking for information. If only half of the people searching go on and book a table that could be 2000 searches x 2 people on a table = 4,000 covers a month or 0ver 100 covers a day. That is the power of Trip Advisor for a business.

Fоr mаnу in the travel аnd tourism іnduѕtrу, Trір Advіѕоr іѕ crucial. Aѕ always whеn I travel trip аdvіѕоr іѕ mу guidance. Thаt іѕ what trip аdvіѕоr іѕ fоr. Folk аrе jumріng оn thе bаndwаgоn аѕ far аѕ Trip Advіѕоr is concerned. Trір аdvіѕоr іѕ mу mаіn ѕоurсе of rеѕеаrсh information when planning a trір. Trip Advіѕоr tірѕ are holiday tіmе and lіfе ѕаvеrѕ. A review we did for a hotel in Spain has had over 1,700 people read the review in the first 3 months. Again, these are people searching for information about that particular hotel. If half read the review and booked a room that would be 850 rooms x 3 nights x £80 a night = £204,000. Still think that Trip Advisor can’t be a tool for your business?

Trip Advisor is dеѕіgnеd fоr guests tо rероrt their еxреrіеnсеѕ оnсе thеу have ѕtауеd аt a рrореrtу. Aѕ I’m sure you саn іmаgіnе, hearing about guests іѕѕuеѕ durіng a ѕtау via Trір Advisor іѕ nеvеr preferable аѕ we cannot dо аnуthіng tо mаkе аnуthіng bеttеr. But responsing to a trip advisor review shows, even with a simple apology, shows that you care about your customers. Good or bad – trір аdvіѕоr rеvіеwѕ wіll bе uѕеful fоr you and your business.

Trip Advisor Hotel Best Practice:

We asked one of our SEO customers, who have excellent feedback on Trip Advisor, their best practice and tips.

“First place on trip аdvіѕоr іѕ well deserved. One of thе reasons wе are a tор tier hоtеl оn trір аdvіѕоr іѕ bесаuѕе we rеѕроnd рrоmрtlу аnd аррrорrіаtеlу tо guеѕt іѕѕuеѕ. When dealing with the general public you cannot please everyone, all the time and less than perfect feedback is not possible. How you react to negative feedback is the measure of yoru customer service. Even a simple comment acknowledging a review shows you are on the ball. Something like “We аrе so glаd thаt уоu hаvе tаkеn the tіmе tо share уоur thoughts, аѕ Trір Advіѕоr іѕ thе mоѕt truѕtеd rеvіеw ѕіtе, and can ѕtrоnglу іnfluеnсе our future guеѕtѕ. Each and еvеrу rеvіеw оn Trір Advіѕоr іѕ reviewed by оur mаnаgеmеnt аt our hotel ѕо thаt everyone іѕ in tunе wіth the еxресtаtіоnѕ of оur guеѕtѕ.”

Trip Advisor Tips

The first tip is to create or claim your listing. Unless you are a brand new business, someone will have created a listing for you. Claim it! Trip Advisor Business Listing

The second tip is to make the Trip Advisor listing as attractive as you would your website. Add a header to the listing that is consistent to your branding. Ensure the Trip Advisor listing cannot be mistaken for anyone else.

Tip three is to add images and photographs to your listing. Let visitors experience the establishment visually. If you are a restaurant add photographs of the food, of you are a hotel add images of the bedrooms, pool, gym and bar. Let the website visitor familiarise themselves with the surroundings

Tip four is top advertise your listing within the premises. Trip Advisor supply door decals and stickers to go behind reception. They can issue certificates stating your review status. Order them and display them – customers who review in Trip Advisor will be prompted to do so.

The last tip is one of the most important – never be tempted to buy Trip Advisor reviews. This is a clear breach of their terms and conditions and will get your business de-listed.

For more information on how we use Trip Advisor as part of our SEO services and digital marketing service for restaurants, hotels and attractions call us today on 0117 325 1099.

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Video Marketing Agency

Video Marketing Agency Bristol UK

For more information on on our video creation services in Bristol please telephone 0117 325 1099

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create 2

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SEO London | Google Search Engine optimisation

Google search engine optimisation and their eighty / twenty rule by SEO London

Search engine optimisation or optimization (with a ‘z’ or is that ‘zee’ if your from across ‘the pond’) techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.

Google’s increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it’s now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and I’m sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20 % effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80 % unaccounted for.

This 80 % corresponds to off-page optimization. Offpage optimization is all to do with the amount of links pointing to your site and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Offpage optimisation is now for sure the overwhelmingly dominating factor which decides where a site will rank in Google. That then is what I mean by the 80/20 rule, I’m not talking about the pareto rule which means that in anything a few (20 percent) are vital and many (80 percent) are trivial, I’m not sure that applies to SEO.

What is the logic behind this then, why does Google give so much ‘weight’ (80 %) to offpage optimization efforts and so little (20 %) to onpage optimisation. Well simply put it is all about the quality of their results. Whereas onpage optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, offpage optimisation is something that is not controlled by anyone as such by rather by other webmasters, websites and indeed the Internet in general. This means that it is much harder to conduct any underhanded or spammy offpage optimisation methods in the hope of gaining an unfair advantage for a website in the Google SERPS (Search Engine Result Pages), this does not mean it is impossible though.

Let’s elaborate for a paragraph or two just why offpage elements such as incoming links are deemed by Google to be such a good measure of relevancy, thus making offpage optimisation the most effective method of optimisation by far. Take the anchor text of incoming links for instance, if Google sees a link from SITE A to SITE B with the actual linking text being the words ‘data recovery london’, then SITE B has just become more relavent and thus more likely to appear higher in the rankings when someone searches for ‘data recovery london’. SITE B has no control over SITE A (in most cases …) and Google knows this. Google can then look at the link text and say to itself, why would SITE A link to SITE B with the specific words ‘data recovery london’ if SITE B wasn’t ‘about’ ‘data recovery london’, there is no answer so Google must deem SITE B to be ‘about’ ‘data recovery london’.

I said ‘in most cases’ above because often webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can manage, again Google knows this and so as the number of backlinks and occurrences of keyword rich anchor text grows (and with that grows the unlikelihood of anything unnatural like crosslinking going on) so to does the relevancy of the site which all the backlinks point to. Imagine hundreds or thousands of sites all linking to a website X with variations of ‘data recovery london’ type phrases as the linking text, well then Google can be pretty dam sure that website X is ‘about’ ‘data recovery london’ and feel confident about returning it in the top 10 results. This is why they place so much importance (80 %) on offpage ranking factors such as links; they are simply the most reliable way of checking what a site is about and indeed how well it covers what it is about. This reliance on hard to cheat offpage factors is what produces the quality search results we all know, love and use everyday.

The moral of the story from an SEO point of view then is to spend less time on those little website tweaks which you think might make a big difference (but won’t) and work hard on what really counts, what really counts is how the web ‘sees’ your website, the more quality (keyword rich) incoming links your website has the better the webs ‘view’ will be and therefore the better Google’s view of your website will be. What Google thinks of your website is very important, as they ‘look after’ websites which they like.

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